Our mission
Loanplaced exists to place the right loan for the right borrower. Not the largest loan. Not the loan that pays us most. The right one — the one you would have chosen if you had spent a decade inside a lending institution.
Every part of how we operate — our lender vetting, our compensation model, our editorial standards, our complaint process — is built to keep that mission honest.
How Loanplaced is different
Compensation you can inspect
Loanplaced is paid a flat placement fee by lending partners after a loan closes. Lenders cannot pay for higher placement on our comparison. If our fee ever influences ranking, it will be disclosed on the offer page in the same font size as the APR. This has never happened in the twelve years we have operated.
Quarterly lender review
Every lender on the Loanplaced panel is re‑reviewed every 90 days against a compliance checklist that includes CFPB complaint volume, state licensing status, funding times, and independent customer‑satisfaction data. Lenders who fall below our thresholds are paused, not hidden — you can see which lenders have been removed and why on our reviews page.
Human review on every application
Loanplaced does not fully automate loan matching. Every application is touched by a licensed loan officer before offers are surfaced. If we see a structural problem — for example, a co‑signer opportunity you missed, or an SBA program you'd qualify for at a much lower cost — we tell you before you compare offers.